THE BROCHURE
When our client approached us in need of branding for a collection of properties located in Williamsburg, Brooklyn we were pumped. The challenge was to promote the area’s hard-earned reputation for artisanship and authenticity without falling into a hipster cliche. Thor also mentioned proximity to the L Train as one of the major selling points of the collection. The “Next Stop Williamsburg” campaign was our answer. This contemporary brochure featured sleek metallic self-latching covers, oversized photography and a complete foldable map insert. These beauties were then placed into a gift box.
THE GIFTS
Since Williamsburg is a real estate gem and only the most exclusive brokers were invited to the party, we created high-end gift boxes for Thor Equities to giveaway. Upon opening the box, recipients were greeted with the high-end brochure and area map which when removed revealed a fully customized prepaid metrocard. But, that’s not all! These bespoke Williamsburg themed boxes contained goods from an array of local artisan shops, and included everything from Kings County Distillery Bourbon to gourmet Mast Chocolate bars. Needless to say, there are currently no availabilities in the portfolio.
